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Companies find good ideas by researching competitors’ products and services. Select one consumer product category with which you are familiar, either because you or a family member or friend purchase it or use it frequently (for example: shampoos, carbonated beverages, snack foods, baked goods-- if you have a question about whether the category qualifies, just ask).
Suggest one incremental innovation that you would like to see for the product/category chosen. For example, would you prefer a different form of bottling for shampoos? A different flavor for soft drinks—cola flavored chips, for example. Do any of the items in your research have glaring weaknesses as in its cleaning properties, smell, or taste that a company can improve upon?
Link your suggestion to an unmet consumer need. State why you think others might have this same need?
Why is competitive research so important for companies to undertake?
Susan Tanks, manager of a division that produces air-to-ground radio communication units on a special-order basis, was excited about an order received from a nearby military base for 10,000 radio units. The military agreed to pay full manufacturing c..
Describe an incident , possibly involving yourself, in which the inference-observation confusion occurred. analyze specifically why it occurred, what might have been done to prevent its occurrence, and what measures would prevent its recurrence.
To examine and evaluate a specific organization's behavior from an ethical and social responsibility view point
Lazer Technologies Inc. (LTI) has produced a total of 20 high-power laser systems that could be used to destroy any approaching enemy missiles or aircraft. The 20 units have been produced, funded in part as private research within the research and de..
Create a set of use cases for the process of buying glasses from the viewpoint of the patient, but do not bother to identify the steps within each use case.
Boxes Inc. sells sell type EZ cardboard shipping boxes. The firm requires 500 boxes each week, and it meets this demand with a production capacity of 100 boxes per day (Monday thru Friday). Determine the optimum number of production runs. What is the..
Bert Humphries has left his home in a small town in rural manitoba and moved to toronto to enroll in a 4-year undergraduate program in economics. Bert is planning an investment strategy for the 4-year period, with the goal of having the largest possi..
Which of the following is true of managers with a reflective decision-making style?
What are statutorily protected employee organizations under the Act? What standards does the NLRB apply to determine weather a group is an employee organizations for purposes of the act?
What are the objectives of work-center scheduling?
You are the assistant director of the hospital medical staff office at The Rural Outreach Community Hospital in a tiny town in Arkansas. It is your job to verify physician credentials for staff privileges
The home office billing department of a chain of department stores prepares monthly inventory reports for use by the stores purchasing agents. Given the following information use the critical path method to determine: How long the total process will ..
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