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Find and discuss an article related to customer expectations

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Question: Find an article related to customer expectations as it relates to sales/marketing. The article should be long enough, probably 2-3 pages minimum, so that you can write a 1-2 page summary of the article (Word doc.), double spaced. relating key points to the lesson. The last paragraph of your summary should be your own personal thoughts about the subject matter in the article. Include the article title and where you found the article (example: Yahoo news, Rolling Stone Magazine, etc.).

1. The paper reflects critical thinkiing, relates well to the chapter, is well organized, and submitted on time

2. The paper is comprehensive, a minimum of 1-2 pages

3. Quality of the paper, grammar, spelling, paragraph headings, etc.

4. Your personal thoughts about the article

Video: Marketing Minute 021: "Managing Customer Expectations" (Marketing Strategy) (By Anthony Miyazaki)

Reference no: EM132235470

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