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Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed in this course that is of interest to you.
Write an article review of 750-1,000 words that addresses the following:
What is the thesis (main idea) of the article?
Why is (are) the author(s) writing about the topic?
What facts are presented?
How does it relate to the other readings (especially the text) on the topic?
What are the conclusions and recommendations?
Critique the article.
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One of the challenging issues of project management is the contradiction of fundamental design principles associated with traditional organizations.
Case Study "Facility Layout at Wheeled Coach Ambulance". Constant shifting of design of design and mix and improved analysis has led to frequent changes.
What do you consider are some of the problems that affect supply chain management success?
You are the assistant to the CEO of a small textile firm that manufactures quality, premium-priced, stylish clothing.
Why should a venue manager be aware of the different statuses of guests to a facility? What duty of care is required for each type of guest.
Using Pavlov’s classical conditioning theory, explain how selective mutism may occur in certain environments. Use appropriate terminology. (Conditioned, unconditioned & neutral stimuli etc.) Based on Pavlov’s classical conditioning theory, how can a ..
A fire destroyed a large percentage of the financial records of the Carter Health System. You have the task of piecing together information to prepare a financial report. You have found the profit margin to be 5.4 percent. If sales were $4 million on..
You and Shawn are scheduled to meet next week with John and the board of directors at AGC. Shawn will make a presentation about human capital management. Both of you understand the urgency of the company's situation and why it is important to inst..
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