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Question: You are considering opening a business on Maui, either a franchise or a startup. Your goal is to research an existing company and report on its marketing approach (the company is Mcdonald)
Situation Analysis
*Financial and non-financial results (performance results) 1 pg
*Customers (To whom does XX aim their marketing efforts?) 1 pg
*Competition - Include any major competitors in your research. 1pg
*Economic environment - What economic factors are affecting potential customers? 1 pg
*Social and cultural environment. 1 pg
*Political and legal environment - laws, regulations (e.g. effect of ACA, potential minimum wage changes, etc.)
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Ccompare the effectiveness of different leadership styles in different organizations
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