Fill in the blanks questions in market research

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Reference no: EM1310064

1. When you use the ______________________ statistical test, you will see that the total variation in Y, the dependent variable, can be expressed as the sum of the explained variance, the unexplained variance, and an unknown error.

2. In _____________ sampling, the expert uses her judgment to identify the representative samples. 

3. In probability sampling, all members of a population have a/an  ________   probability of being included in the sample. 

4. The ____________________________   statistical technique is used to classify into one of two or more alternate groups based on a set of measurements.

5. When a car manufacturer sells cars at a lower price and prices the spare parts higher, it is said to follow a _______________________ strategy. 

6. A market research presentation should address the accuracy and consistency of its findings.  In more technical terms, accuracy and consistency refer to the __________    and     __________   of the findings.

Reference no: EM1310064

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