Figure-ground relationships for print ads and for online ads

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Reference no: EM132214960

Questions on Consumer Perception

1. How do advertisers use contrast to make sure that their ads are noticed? Would the lack of contrast between the ad and the medium in which it appears help or hinder the effectiveness of the ad? What are the ethical considerations in employing such strategies?

2. What are the implications of figure-ground relationships for print ads and for online ads? How can the figure-ground construct help or interfere with the communication of advertising messages?

3. What are marketers sometimes "forced" to reposition their products or services? Explain your answer with a specific example.

4. Why is it more difficult for consumers to evaluate the quality of services than the quality of products?

5. Discuss the roles of extrinsic cues and intrinsic cues in the percieved quality of:

(a) wines

(b) resteraunts

(d) graduate education

Reference no: EM132214960

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