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Review the Case Opener at the beginning of Chapter 8: Technology Companies at War. You must also read a recent update on the Samsung/Apple Patent Litigation. Samsung and Apple continue to fight to protect their rights to their intellectual property. Similarly, any company will fight to protect the real, personal, or intellectual property on which its business, revenues, and reputation are based. These same property issues are at stake in the pharmaceutical and biomedical industries where patents on medicines, medical devices, cutting-edge genomic therapies, etc. form much of a company’s livelihood. For this discussion board, respond to the 3 questions in the Business Ethics Flashpoint 8.1 in your text. Your response must explain how you balance the interests at stake, including: How should a for-profit corporation balance its business needs with the needs of its customers? Lives depend on products created by some companies. Do these companies have a greater responsibility to work towards benefitting the consumer more than themselves? Look at the issue from a Biblical worldview. How would you respond if you were running such a company? Your thread must explain how you balance the interests at stake including: Creator v. Consumer in the creation and management of intellectual property Profit and return on investment for company owners/shareholders Continuing existence of the company Protecting intellectual property of the company Needs of patients, practitioners, and society Biblical support and guidance for your positions Any other legal and ethical concepts you believe may be relevant.
What does your five forces analysis reveal about the nature and strength of the various competitive pressures eBay faces?
Determine the impact on the economy if the central bank in the U.S. used inflation targeting. Explain your rationale.
The structural & human resource frame (how far does the structure fit the goal for change, how far the structure is supported with right people)
The stability of a segmentation scheme has been mentioned as an important scheme quality criterion.
How change may impact an organization, how leadership is effective or ineffective in communicating.
Explain the role that information technology plays in each of these businesses and describe the role of the various IT professionals involved in this case.
Lenny was a resident of Maine and Milly was a resident of Arizona. Both went on vacation to Nevada. When on the golf course, Lenny drove the golf car recklessly, hit Milly, breaking her back. Milly suffered damages of $84,000. Indicate which states c..
What is marketing's most important role? Create value for consumers. Bring needed products and services to consumer groups.
Explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.
Mattress Wholesalers, Inc., is constantly trying to reduce inventory in its supply chain. Last year, cost of goods sold was $7.5 million and inventory was $1.5 million. This year, cost of goods sold is $8.6 million and inventory investment is $1.6 mi..
What purpose does performance appraisal serve? Why are there so many methods of appraisal?
What are the fundamental differences between the second and the third phases?
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