Reference no: EM133969555

Question

Victor is a regional communications director for a fast-food restaurant chain called Up n' Down. Recently, customers in three separate locations have complained about unsanitary conditions in Up n' Down restaurants after witnessing employees not washing their hands, coughing on the food, and failing to keep the restaurant clean. Based on Welch's five assumptions in crisis communication, what should Victor do? Assume the organization will likely not survive due to criticism and fire the offending employees. Assume there are no secrets in the world and that word will eventually spread about the customers' experience, then address the situation immediately. Assume that it is rarely necessary to make changes in processes and people and that a public apology is all that is necessary to resolve the situation. Assume the sanitation problem is less serious than it appears and take no action unless further complaints are made.