Fashion marketing advertisements that emphasize exclusivity

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Reference no: EM132218001

1. Identify 10 fashion marketing advertisements that emphasize (a) exclusivity, (b) exclusive distribution, or (c) temporary limited distribution. These advertisements may be from the same company or from different companies and from different products and/or services.

2. Once you have identified ten advertisements, develop a matrix in order to categorize the advertisements.

3. Document the (a) product, (b) manufacturer, (c) retailer, (d) type of strategy.

4. After collecting the data, answer the following questions: a. What types of products are typically marketed through an exclusive strategy? b. Are some of the fashion marketing efforts more effective than others? Explain. c. What other products and/or manufacturer’s brands might be marketed successfully through this strategy? Explain.

Reference no: EM132218001

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