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Famous introductory economics textbook

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Reference no: EM131243436

The demand function for a very famous introductory economics textbook is

P = 100 - 0.005Q. The publisher must pay $20 per book in printing and distribution costs and, in addition, she must pay the author a $20 royalty for each book sold.

A consultant says that the publisher and the author have the wrong agreement. He says the author and the publisher should tear up their original agreement, and instead enter a profit-sharing agreement. He recommends that the author gets 40% of the profit and the publisher gets 60%.

(i) What price should the publisher set with this profit-sharing agreement,

(ii) will the author and publisher prefer the profit-sharing agreement to their original agreement?

(iii) which agreement will the students who buy the textbook prefer?

Reference no: EM131243436

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