Family branding uses same name to cover group of products

Assignment Help Operation Management

Reference no: EM131441125

Family branding uses the same name to cover a group of products or product lines (for example, Nivea uses family branding).

Individual branding requires the company to provide each product or product line with a distinctive name (for example Procter and Gamble tends to do mostly Individual branding). Let's talk about this.

How should a company decide whether Individual or Family branding is best for a given product? What are some advantages/disadvantages of each type of branding strategy?

Reference no: EM131441125

Questions Cloud

Generally associated with participative management : Which of the following is generally associated with participative management? _____ are new companies that are founded with an active global strategy and have sales, employees, and financing in different countries.

Differences between corporation and all other types of firms : One of the most significant debates about corporate governance centers on whether the organization owes a greater responsibility to the shareholder who has invested in the company or to the stakeholders and those who are most affected by its actions—..

Negotiation between a superior and a subordinate : A budget for a J-type project is being developed through negotiation between a superior and a subordinate. Assuming honesty on both sides, how should disagreements be handled? A person requires 40 minutes to complete a certain task on the first attem..

About the vertical differentiation : In some industries products/services tend to be positioned along a price-quality continuum (i.e., options ranging from low price/low quality to high price/high quality). This type of differentiation strategy is also known as "vertical differentiation..

Family branding uses same name to cover group of products : Family branding uses the same name to cover a group of products or product lines (for example, Nivea uses family branding). How should a company decide whether Individual or Family branding is best for a given product? What are some advantages/disadv..

When an argument is inductive : If before an event, Coronation pulls a tendon in its leg and Ashley has to cancel her appearance, this is a case of: When an argument is inductive.

Assembly division purchase from the external supplier : The Lawnman Corporation, the manufacturer of Easyrider lawnmowers, is a highly decentralized company. Each division manager has full authority for sourcing decisions. The Engine Division of produces the engine for the lawnmower and the Assembly Divis..

Describe the layout of a typical fast-food franchise : Describe the layout of a typical fast-food franchise such as McDonald’s. What type of layout is it? How does it support productivity? Do different franchises (e.g., Burger King or Wendy’s) have different types of layouts? Why?

What costs associated with that purchase will be capitalized : When Domino's purchases a standard Chevy Sparl automobile for modification into a pizza delivery vehicle, what costs associated with that purchase will be capitalized? What costs might be incurred to customize the Chevy Spark into the DXP pizza deliv..

User Account

All Pages