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Factors that influence what consumers buy

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Assignment Instructions

1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3

2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. Ch. 4

APA style, paragraphs must be at least 3 sentence long. Please include in text citation and reference.

MUST use reference below and any other reference.

REFERENCE

Clark, R. A., & Goldsmith, R. E. (2005). Market mavens: Psychological influences. Psychology & Marketing, 22(4), 289-312. Retrieved from https://search.proquest.com.ezproxy1.apus.edu/docview/227732752?accountid=8289

Clark, R. A., & Goldsmith, R. E. (2005). Market mavens: Psychological influences. Psychology & Marketing, 22(4), 289-312. Retrieved from https://search.proquest.com.ezproxy1.apus.edu/docview/227732752?accountid=8289

https://www.dropbox.com/s/wgmcve9e88foz81/Marketing%20Tanner%20Ch3-4.pdf?dl=0

Verified Expert

"This paper highlights the various psychological and personal factors that influence the buying decisions of the consumers. Moreover, the study also demonstrates several means by which the B2B markets differ from the B2C markets."

Reference no: EM131277134

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