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Factors affect the purchase for ice cream and shampoo

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1- A marketing manager for US. Pet supply store (e.g. PetSmart) is considering marketing her products in a developing country. Based on your knowledge of culture, segmentation and the variables that influence consumer behavior, review the marketing mix and provide a preliminary plan for the move into that market. What are the steps she needs to be taken?

2- How might institutional factors affect the purchase for ice cream and shampoo? Provide 3 situation for each product.

3- Interpret the finding for the following frozen pizza data from two markets segments.

 1-low, 5-high

Younger

Older

Price

Nutrition

Price

Nutrition

Totino's

1.50

1.30

2.77

2.15

Redd Baron

2.93

2.80

2.34

2.00

Tombstone

2.20

2.50

2.85

2.92

Freschetta

3.00

3.83

3.08

3.86

DiGiorno

3.17

3.33

4.46

4.57

Reference no: EM13901379

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