Factor influencing consumers to make purchases online

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Reference no: EM132105376

1. My Starbucks Idea is an example of ________ which allows consumers to submit and share ideas to Starbucks in an effort to solve problems, find solutions, or make improvements.

A. Virtual reality B. An auction C. Public marketplace D. Crowd sourcing

2. What is the number one factor influencing consumers to make purchases online?

A. Advertisements

B. Top search engine results

C. Price

D. Tailored selection of products

2. Is a type of e-business model which has a traditional, physical business that developed websites to support business activities.

A. Pure play e-tailers

B. Click and mortar retailers

C. Internet malls

D. Direct marketing by manufacturers

Reference no: EM132105376

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