External environment the study of all the external

Reference no: EM13393523

The elements of the paper include the following:

Introduction: The selection of the product/service to a foreign country.

Internal Environment: The preparation of the market study including planning, leading, organizing, implementing, and controlling.

External Environment: The study of all the external environment of the foreign country including economic, political, legal, cultural, business, religious, and competitive environment.

Entry Mode Selection: The study of which type of entry is possible for this business including export/import, licensing, franchising, turnkey operations, joint venture, and wholly-owned subsidiary.
International Functions: An exploration of the international functions once deciding to launch the operation of the venture including international marketing, finance, accounting, human resource management, research and development, operations, and manufacturing.
Cost/Benefit Analysis: Analyze the return on investment of the project from the point of view of the company and also from the host government.

Reference no: EM13393523

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