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Extensive use of the services of freight forwarders

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1. Discuss the reasons why many exporters make extensive use of the services of freight forwarders.

2. Discuss the implications for the international marketer of the trend towards cross-border retailing.

3. Many markets have relatively large numbers of small retailers. How does this constrain the international marketer?

4. How is retailing know-how transferred internationally?

5. What services would the manufacturer like to receive from the retailer?

Reference no: EM131288439

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