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After exploring the United States Census Bureau's website, it can be concluded that the age demographics in the United States can be segmented into generation segments for marketing purposes. The different ages in the U.S have different personality traits and thus result in different decision making traits. As marketers, we can advertise to these different generations separately depending on the product. For example, Generation Y is skeptical of advertisements so marketing to them would be different than marketing to Baby Boomers. A good way to market to this skeptical generation would be to use customer satisfaction and reviews in the ads.

One of the greatest external factors that has the greatest impact on social class is income. Without a high income, people are unable to live in certain areas and live certain lifestyles. People's consumption desires vary from where they live and how much money they make. Income also affects the buying behaviors of consumers because those who have a lower income need to budget their money differently than those who have a higher income.