Reference no: EM132239679

Warby Parker is a New York City eyewear startup that's quickly disrupted the old fashion eyewear business. The company designs and manufactures its own trendy stylish frames and sells them directly to the consumers over the internet for $95. The company has begun opening brick-and-mortar store, with 11 open currently. Growth plans include expanding their product mix, diversifying their frame selection into areas such as kids' frames and glasses with progressive lenses and exploring revolutionary technologies that would do eye exams online. They were named the Fast Company's Most Innovative Company of 2015 and were honored in 2014 USA Today Entrepreneur of the Year. What type of plans would be needed in an industry as this one? (for instance, long term or short term, or both)