Reference no: EM131011500
1. Explore Virgin Galactic's website Virgin Galactic (https://www.virgingalactic.com/). Because of the crash explosion of their SpaceShip Two vehicle in mid-December 2014, the company had suspended its "booking" tab. Suffice it to say, the price was not cheap (if I recall, it was $250,000, at least, to be shuttled into space). It now appears to be up and running again -- want to sign up??
What do you think about that price of $250K? Is this pricing strategy likely to be effective in building the Virgin Galactic brand and creating a clear positioning for the brand in the marketplace?
To learn more about what that price 'buys' you, go to What does a $250,000 ticket to space with Virgin Galactic actually buy you?
2. I wanted to give everyone a chance to post to this one and, by Tuesday evening, nine have chimed in -- thanks for your early-in-the-week arrival in our threaded discussion. Lots of interesting answers and I appreciate your sharing where you felt you received good value and also where you felt the value was 'below expectations'.
Let's take a look at how YOU define "good value" for the money that you spend. What's the tie-in to what our author's share?
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