Explore the five steps of the innovation-decision process

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Assignment:

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The Five Steps of the Innovation-Decision Process, the Five Adopter Categories, and the Three Types of Innovation-Decisions.

In the discussion topic for this unit, you will explore the five steps of the innovation-decision process as you apply the Ryan and Gross (1943) journal article findings to educational settings.

Respond to the following in your discussion post:

How are farmers like educators? As you make this comparison, analyze the five steps of the innovation-decision process as illustrated in the article. Also, analyze the five adopter categories and indicate the type of innovation-decision in the article (optional, collective, or authority).
Why is this article so important to the field of diffusion of innovation? What can this article teach us about diffusing innovations in schools, universities, and training/development departments?

In your response to your classmates, consider the following prompts:

What findings from Ryan and Gross (1943) do not apply to educational environments?
How are farmers not like educators?

Reference no: EM133917386

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