Exploitation for a company to profit from selling soaps

Assignment Help Marketing Management

Reference no: EM13738306

Read Case Study: "Marketing to the Bottom of the Pyramid"

Marketing to the B.O.P. raises a number of issues revolving around the social responsibility of marketing efforts. Write a position paper, either pro or con, on one of the following:

Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, etc., to people with little disposable income?

Can making loans to customers whose income is less than $100 monthly at interest rates of 20 percent to purchase TVs, cell phones, and other consumer durables be justified?

One authority argues that squeezing profits from people with little disposable income - and often not enough to eat - isn't capitalist exploitation, but rather that it stimulates economic growth.

Reference no: EM13738306

Questions Cloud

Describe the ways in which native americas attempted : What attitudes did white settlers and those in the U.S government have toward Native Americans after the Civil War? Describe the ways in which Native Americas attempted to resist white domination of their culture?

New product launch - for rey : For REY writer ONLY, Need help on the organizational target markets portion. Thank you. target market profiles, key buying behaviors, decision motivators

What measures does your department keep track of : What measures does your department keep track of. Are they descriptive or inferential data, and what is the difference between these

How does the vast movement of food : Describe the food item, and include where it came from - How does the vast movement of food from one nation to another benefit or potentially harm developing nations? Are there benefits of importing food to developed or wealthy nations?

Exploitation for a company to profit from selling soaps : Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, etc., to people with little disposable income

Legal aspects of health care system administration : Prevailing wisdom reinforces the fact that working in U.S. health care administration in the 21st Century requires knowledge of the various aspects of health laws as they apply to dealing with medical professionals

Discuss the relationship between human nature and war : Discuss the relationship between human nature and war. What aspects of human nature are hard-wired to contribute to the probability of conflict and what aspects are learned?

What does primary sources tell us about this society : Choose ONE of the follow primary sources and discuss. What is the source? When, where, and by whom was it written? What does it tell us about this society?

Achieve a common goal or set of goals : Question 1: Which of the following is best defined as a consciously coordinated social unit, composed of two or more people, which functions on a relatively continuous basis to achieve a common goal or set of goals?

User Account

All Pages