Reference no: EM132994573

Tata Motors & Exporting

Summary

The closing case explores the international expansion of Tata Motors. The Indian multinational exports cars and other vehicles worldwide under its Tata Motor Cars, Jaguar Land Rover, Tata Daewoo, and Tata Hispano brand names. Tata Motors wants to double its exports within two years, with a particular emphasis on expanding its exports to the Middle East, Africa, and Latin America.

Case Discussion Questions

1. Tata Motors is an Indian multinational automotive company headquartered in Mumbai and a core member of the very successful Tata Group. India is a potentially enormous market, and Tata Motors is doing well in that market. How can Tata Motors use their core competencies in doing well in India and in exporting ?

2. Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover Limited, a British automotive company which has its headquarters in the United Kingdom. It is also subsidiary of Indian automotive company Tata Motors. How can Tata Motors leverage Jaguar Land Rover in its exporting? How can Jaguar Land Rover leverage Tata Motors in its exporting?

3. The Volvo Group is a manufacturer of trucks, buses, and construction equipment, which is owned by Swedish interests. Volvo Car Corporation or Volvo Cars, on the other hand, is owned by the Zhejiang Geely Holding Group (and formerly owned by Ford Motor Company). Should Tata Motors use this Volvo Group example and focus more or exclusively on buses and trucks in its exporting (since they are already successful in the market in much of the world)? What's the impact of COVID-19 on this strategy?

4. Tata Motors is primarily targeting emerging countries (e.g., Africa, Asia Pacific, Middle Eastern, and Latin America) for its future exporting growth. Is this a viable and logical exporting strategy? How this strategy can be affected by COVID-19?