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Explanation of distribution system- direct or indirect

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Reference no: EM13868081

Product: Honey Bunches of Oats Cereal

****   Marketing Mix 

Product Offering -  Things that should be included, name, features/attributes, packaging and any other things that  makes this offering unique and increases its ability to satisfy target market needs. Picture of product should be included.

Distribution - Explanation of distribution system- direct or indirect 

Name the major type of intermediaries if indirect. 

Pricing - Give price per unit/box.  Explain pricing strategy.  What is the markup at the retail level.  (hint:  ask manager at the store).

Promotion - Explain all the promotion mix elements currently being used.  Need to justify the reason different promotion mix elements chosen.  Attached a link to a commercial video would be something good to do.

Market Opportunity Matrix - Explain growth strategy that has been used to grow this brand in the past 5- 10 years

Market Penetration

Market Development

Product development

Diversification

**** Suggest 2-3 ways to improve one or more aspects of the marketing mix give some of the changes in the marketing environment in the past 4-5 years.  Make sure that you explain the need for the improvements.  

Reference no: EM13868081

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