Explains how individual may prefer smaller immediate rewards

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Problem

The question of why people engage in unhealthy behaviors or fail to adopt healthier ones is multifaceted and can be examined through various lenses, including psychological, sociocultural, and environmental factors. One explanation comes from behavioral economics, which suggests that people often make choices based on immediate gratification rather than long-term benefits. The concept of "hyperbolic discounting" explains how individuals may prefer smaller, immediate rewards (like unhealthy foods) over larger, delayed rewards (like better health from nutritious eating) (Ainslie, 1975). Get the instant assignment help. For example, while a person knows that eating a salad is healthier, the immediate pleasure of junk food can outweigh that knowledge.

Reference no: EM133935344

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