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Part I: Corporate Social Responsibility
The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department's responsibility related to these issues. You must use the text and at least one additional scholarly source.
Part II: Marketing Ethics and Children Describe ethical considerations with regard to marketing to children. When the marketers' pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing. You must use the text and at least one additional scholarly source.
Identify one product or brand that you think is in the growth stage of the PLC.
1.what should a company consider when attempting to develop a new product? can you think of some new products that have
Martha Stewart Living Omnimedia and Hain Celestial Group have hired you to develop a marketing plan for the purpose of expanding the distribution of their "Martha Stewart Clean" line of eco-friendly cleaning products to the regions of Asia and South ..
what website you like to do intertament and why you like it
1.an effective supply strategy primarily focuses on linking current needs to current markets.future needs to future
Overview: Imagine that you work as the project manager for an IT department. Your organization has recently approved the development of a mobile application. Summarize the project requirements and other assumptions
read the situationsldquowhat would you do? highlight 6.2rdquo in your textbook.choose one and write a 4-6 page paper
select a marketing material of your choice such as newspaper or magazine advertisments a picture of bulleting board or
Explain and Analyze Amazon and What information forms the basis of your decision and pay special attention to the company's three-year trends in revenues
Explain what an entrepreneur should do to attract and develop both the internal customer (employees) and the 'external' customer
segmentation targeting and positioning stp form the foundation for a companyrsquos entire marketing plan ndash all
Identify a risk management process you would employ to mitigate risks in regard to the given scenario along with a rationale (utilize contemporary and classical leadership theories in support)
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