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Explain with the help of appropriate marketing tools and models on how LG electronis should have responded to the marketing challenges in India.
In your own words, how would you describe "ambush marketing"? Include two examples with your description. What are the advantages and disadvantages (risks and consequences) of ambush marketing
Assignment (2000 words) The measurement of marketing activity is essential if marketing strategy and its performance is to be properly evaluated. Marketing metrics are discussed throughout your textbook and in this unit.
name an advertising campaign you believe was successful. what made this campaign successful? name an unsuccessful
Analyze the political, social, and economic factors. Use current research and statistics from reputable sources
Discuss the importance of the ‘electronic frontier' in terms of technological change.- Assess the impact of the transient nature of advertising on the Internet using relevant examples.
What is the communication process for viral marketing? - Is it different from conventional marketing? - How so?
Case: International paper: Industry and social responsibility, After reading the case, go to the International Paper website, and understand the nature of their sustainable and socially responsible marketing activities and strategies
1. Explain the difference between Bond Yield (Yield to Maturity) and Coupon Interest Rate. 2. What factors determine a bond's rating and why is the rating important to the firm's manager?
1.a study of long term phone calls made from general electricss corporate headquarters in fairfeild conneticuit
Please identify a process for which you can observe or collect data. Data collected from a process are one way of "keeping score."
Locate these drinks on the perceptual map in Figure 88:
Discuss how Hershey Foods has applied the principles of socially responsible marketing. Also address in your discussion the benefits of having a formal code of ethics and what impact philanthropic and social responsibility has on a company.
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