Explain why you think the ad addresses that audience

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Reference no: EM13746130

Choose four VALS^TM categories and find one or more print advertisements that appear to be targeted to people in each category.
Explain why you think the ad addresses that audience.

Do you believe that the categories are mutually exclusive?

Can consumers (and ads directed to them) be classified in multiple categories? Why or why not?
In at least one full page submission, attach your work in a Word document. Also, be sure to copy or cite the advertisement source.

Reference no: EM13746130

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