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Explain why this manager is wrong

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Reference no: EM133342629

Question 1: Would you be able to apply the residual income approach to a marketing program that included entertaining customers by inviting them to lunch and to ball games. Support your answer.

Question 2: A manager at XYZ Company stated that constructing a Balanced Scorecard is a waste of time. The focus should be strictly on the financial goals. Explain why this manager is wrong.

Reference no: EM133342629

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