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Assignment : generic strategies
The four strategies to choose from are:
1) Cost Leadership
2) Differentiation
3) Cost Focus
4) Differentiation Focus
pick an industry: computers
firms: Apple,windows,gaming computer, chromebooks
For each firm, explain why the target market is broad/narrow and explain the source of competitive advantage as low-cost or differentiation.
Also identify best cost providers (if any with exmaple and explanation).
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