Reference no: EM131259971

Packaging Visual Communication

Part 1

Over the past few weeks, you've worked to put together a communication piece through the use of visuals. Describe the steps you took to get to your finished communication product, and explain how these steps were helpful. Finally, describe how failing to put as much effort into the preparation stage could be detrimental to the ultimate communication of your message, and describe how this concept can be applied to the messages you communicate in your work environment.

This journal entry should allow you to thoroughly reflect upon what you have learned thus far in class, and provides you an opportunity to relate this learning to your professional and/or personal experiences. Your journal entry may be written in a more informal style, with a focus on clearly conveying your ideas. APA formatting elements are not required for your journal entry, but you are expected to adhere to conventional rules of grammar, sentence structure, spelling, and punctuation.

PART 2

Final Project: Using Visuals to Communicate a Message

Visual media can have a significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot.

Throughout this course, you decided on a message to communicate, determined the most effective platform or medium for that message, and selected the most appropriate visuals to support the message. For the Final Project, incorporate a minimum of three different types of visual design, such as typography, graphics, and images to deliver your intended message. Note that if you did not create the visual, you must include a reference for the visual(s) contained in the project.

For this project, use the concepts you've learned in this course to effectively apply visuals to a business-related message. Below, you will find just a few examples of how visuals can be utilized to communicate a message in the business setting. Feel free to use any of the examples listed below, or if you choose to select examples not included on the list, be sure to request instructor approval prior to completing the Final Project.

Examples of Business Communication	How Each Example Might Look for Your Assignment
Presentation on department achievements	PowerPoint slides with visuals such as video clips, images, and charts and associated speech in the Speaker's Notes section at the bottom..
Print advertisement for your own business	Word document or PDF version of an advertisement, complete with appropriate image(s), embedded (or links to) video clips, composition, typography, and company logo and website.
Training materials on your job responsibilities	Word document or PDF version of job instructions using typography, composition, and relevant images and video to promote clarity.
Company website	Word document, PowerPoint, or PDF mock-up that illustrates what you would want your website to look like. Complete with appropriate images, effective composition and color usage, company logo, video clips, and shapes representing where the buttons would be.

Your Final Project must contain aspects of each element discussed in the course as it applies to your example communication piece. It must use appropriate typefaces, deliver a clear message, and have clear brand identity. It must also use an appropriate composition of graphics, photos, video, or other visual media. In addition to the text, your paper must contain a minimum of five scholarly sources, two of which must be from the Ashford University Library.

In your five- to seven-page paper (not including the title and reference pages or the three visual media examples), be sure to address the following:

• Discuss the rationale behind choosing each of the three media elements and support your discussion with concepts from the course material.

• Explain why the media elements contained in your Final Project deliver the message you intended to communicate.

• Describe the intent of the message.

• Apply a minimum of five concepts from the course material to support your choice of media elements. For example you may use concepts such as visual literacy, perception, visual marketing, storytelling, design, branding, social media, communication theories, or any of the other concepts presented during the course. Be sure to discuss the relationship of the concepts to the media elements that you have chosen.

Part 3

Social media can have a significant impact on a company's success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? What are the cons, and how do you think they can be avoided, to prevent a communication disaster? Identify one example that illustrates effective use of social media, and one example that illustrates ineffective use of social media.

There are pros and cons to social media impacts on companies. Some of the pros to having social media for a company is getting your business out there to others, adverting promotions, and allowing customers to put their good experience worldwide. At the same time, with that being said, you will also have to deal with the negative comments from customers that didn't feel that they got go service from your company. Another con to social media impact is that you are not going to reach out to the older generation at least the majority of them don't have social media.Also depending on the type of business you have social media may not be an idea business pro for you also.

Part 4

Review the concepts we've covered in the past few weeks of this course, and list five take-away's. Explain why the five take-away's are relevant to you. Then, describe at least one concept that is either still unclear to you, or one you'd like to explore further.

The five take-away's that are relevant to me are photography, typography, advertising, social media, and motion pictures. I feel that all five of these go hand in hand with each other in one way or other. Also, these are most relevant to me because of my type of job. As a sales consultant, I am constantly using advertising daily especially on my social media weather it is with photography, typography, or motion pictures. One concept that I didn't take great interest in was branding. I wouldn't say I don't understand it or that it is unclear to me I just overlooked. I would like to explore it more to have a better idea of it as a whole.

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