Reference no: EM133545708
Questions:
1-Discuss the factors that influence whether or not marketing research is needed.
2-Explain why marketing research, like all business activity, continues to change.
3-Explain how data, information, and intelligence represent value to a firm.
4-Define predictive analytics and discuss a marketing researcher's job in predictive analytics.
5-Explain how a researcher makes causal inferences.
6-Discuss possible sources of conflict between marketing management and marketing research.
7-Discuss the rights and obligations of the researcher.
8-Compare and contrast qualitative research and quantitative research and discuss situations in which qualitative research is useful.
9-Describe a focus group interview and discuss the advantages and disadvantages of this technique.
10-Explain the three broad objectives that can be achieved using secondary data and give an example of each.
11-Discuss the additional challenges researchers face when using secondary data compiled outside the United States.
12-Name and describe the types of response bias.
13-Explain how response rates are determined for surveys and discuss ways to increase response rates for mail surveys.
14-Discuss the role of observation as a marketing research method and list the types of observable phenomena, giving an example of each.
15-Explain the observation of physical objects and message content.
16- What are demand characteristics and why are they a concern for researchers? Discuss four ways of reducing demand characteristics.
17-Explain the advantages of a between-subjects experimental design over a within-subjects design.
18-Compare and contrast internal validity and external validity and discuss which one is most important in experimental research.
19- Looking back on the readings and assignments from chapters 1-9, including the Paddle and project assignments, please explain which is most effective and why. What would you like to see improved? Will I get reliable information from this question?
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