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1. Given all the changes in the branding strategy for Las Vegas over the years, has the Vegas brand had a consistent meaning to consumers? Is this a benefit or a detriment to the city as it moves forward?
2. Use a product from the hospitality or travel industry to explain the following terms ( provide an example in your explanation): (a) facilitating product, (b) supporting product, (c) augmented product?
3. Explain why many people are willing to pay more for branded products than for unbranded products. What does this tell you about the value of branding?
4. Apply the concept of the product life cycle to a hotel. How does a company keep its products from going into the decline stage?
Mapping and Evaluating Core Skills, Competencies and Capabilities: SCOT, Value-Chain and VRIOS Analysis - Review the Readings and, in particular, examine the VRIOS framework and internal value chain information in Pitt and Koufopoulos
Explain the various business entities that Mercer Mechanics could have formed to conduct business. Describe the strategic considerations involved in each choice of entity. What are the advantages and disadvantages of each?
A ppt consisting of 5 slides 4 points per slide and a memo elaborating on the slides for the memo - Should be based on concepts from the strategic management textbook by Dess Lumpkin Eisner and McNamara.
Senior executive of a hospital in a city
The United States has not yet achieved equal pay in the workplace. Explain and evaluate the factors that contribute to this situation and offer a well reasoned and supported argument about whether this should be a priority for organizations operating..
Give an example of problem versus policy issue. What are the strengths and constraints of evidence-based policy analysis?
In responding to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies. Please mak..
Key trend of PESTEL tool analysis in UK in the next three years.
Why do you think companies such as Circuit City that are facing economic challenges so often choose to layoff employees rather than explore other alternatives that might produce better long term results?
Today, businesses are being required to increase their environmental awareness and decrease the destruction to the environment, all the while giving the appearance of caring both for the environment and also human beings. Businesses with a conscience..
Why are interpersonal relationships in the workplace important?
The size and nature of the organization (or sub-group or department within an organization)
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