Explain why it is considered a direct marketing tool

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Assignment:

After you watch the video, you are requested to do a little research and share your findings with your colleagues.

Choose a Hotel chain, an Airline, or a Restaurant Chain. Find out how they do direct marketing and try to find real examples to share. Share images, videos, social media posts.

Explain why it is considered a direct marketing tool and give examples of how it addresses those 6 areas addressed in the above video.

Reference no: EM134027573

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