Explain why did this diversification into a related business

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in 1998, Daimler-Benz and Chrysler, two auto companies, merged with great fan fare. ten years later terming. The merger as a "mistake", Daimler-Benz bailed out. Why did this diversification into a related business by Daimler-Benz not work out? Looking back, what should have been done differently?

Reference no: EM1359721

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