Explain why amazon clicks

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Reference no: EM1333940

Explain Why Amazon clicks

Discuss the pros and cons of Amazon's growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently.

Determine the impact if Amazon had split up and become a family of brands (for example, Amazon for books, Supertoys for toys, etc.), each with a different public face but all run by the same parent company.

Determine if it would be possible for Barnes and Noble or Borders to extend their markets in the same way that Amazon has. Explain your rationale.

Determine what Amazon.com would need to do to expand their distribution chain to include some brick and mortar outlets, and whether or not this would be a good idea

Reference no: EM1333940

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