Explain why a marketing audit might be desirable

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Reference no: EM131920621

Question: 1. Explain why it's so important for the marketing manager to be directly involved in planning control procedures.

2. Explain why a marketing audit might be desirable-even in a well-run company. Who or what kind of an organization would be best to conduct a marketing audit? Would a marketing research firm be good? Would the present CPA firms be most suitable? Why?

Reference no: EM131920621

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