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Explain which faces greater need for global standardization

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Reference no: EM131499739

Discussion Companies: Kraft Foods & Rockwell Automation

Word count: 500 - 600

Discuss the pressures for local responsiveness and global standardization faced by each firm. Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?

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Reference no: EM131499739

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