Reference no: EM131469187

Discussion: "Strategic Management"

Please Read Instructions First: This assignment "DOES NOT" require APA style. No headers or cover page is needed. I must post on online for class. All work should be original with no plagiarism and in proper English grammar. The responses should include answering the main discussion questions, fully, including proper cites as well. When you use citations and resources, I should be able to look it up to find where you got it from and to ensure they are accurate. (USE ALL BOOK, JOURNALS, MAGAZINE ARTICLES, PUBLICATIONS, CITATIONS AND RESOURCES FOR THIS ASSIGNMENT FROM THE UNITED STATE OF AMERICA!) I highlighted the questions in "red, bold, italic and underlined" so you know which ones to answer. Each discussion question should cover the question completely and be a paragraph or more in length. The more in-depth the information is, the better.

Discussion: "A Rotten Apple?"

Please respond to the following:

Watch the following 2013 Bloomberg's video:

https://www.youtube.com/watch?v=glnTz5HD05U

Based on the video, fast forward to current day and give your opinion on whether or not Apple's product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.