Explain when leanne gave her presentation to the bigdeal

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When Leanne gave her presentation to the BigDeal discount buying center team, she treated each member's question seriously and gave equal time to addressing each. Leanne did not realize BigDeal has an autocratic buying center culture and she needed to focus on answering Beverly's questions, since she is the decision maker. In addition to wasting time by not understanding BigDeal's culture, Leanne may have also:

Reference no: EM1360599

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