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Discusses stereotypes and profiles/profiling and these can relate to customers or employees.
1. Briefly describe what stereotyping and profiling are (separately).
2. What are the ethical issues that surround stereotyping and profiling? What's right or wrong?
3. Give an example of each, stereotyping/stereotype and profile/profiling, as might be done by companies like Pepsi, Nike, Holiday Inn, Seattle Mariners.
4. Should companies profile its employees?
5. What are three recommendations you would make to companies and or customers and or employees as they relate to stereotyping and profiling?
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