User Account

All Pages

Explain what recommendations do you have for alikay naturals

Assignment Help Marketing Management
Reference no: EM131815523

Assignment

Step 1: Product Life Cycle

Read the Product Report for Alikay Naturals Moisturizing Black Soap Shampoo.

The Product Report contains important information that will help you to identify where the product stands in the Product Life Cycle and give you clues about what changes customers might like to see.

Respond to The Alikay Management Team at Alikay Naturals based on the information in the Product Report.

· Identify where Moisturizing Black Soap Shampoo is currently positioned in the product life cycle:

· Introduction

· Maturity

· Growth

· Decline

Once you have identified the position and provided a rationale for your position, compose 3 questions that Alikay Management should pose to their team to better understand the product's positioning and potential at this particular stage in its life cycle. (E.g., if you have determined the product is in the Introduction Phase, you might suggest the question: How have competitors priced similar products?)

Step 2: Product Changes

Based on what you've learned, what recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing Black Soap Shampoo?

Step 3: New Product Development

Read the New Product Proposal, which contains three examples of possible products that could be developed to replace Moisturizing Black Soap Shampoo. Based on the information in this proposal and the customer feedback in the Product Report.

If you had to recommend one product, which product would you recommend they create?

· Organic Bloom Shampoo

· Moisturizing Black Soap Shampoo with Dandruff Control

· Coconut Protein Shampoo and Conditioner

Once you have identified an alternative product for them to create, explain why you chose that particular product.

Next, determine which type of innovation this represents from among the four main types of innovation discussed thus far:

· Sustainable (eco-friendly)

· Frugal

· Sustaining

· Disruptive

Once you have made your determination, briefly explain why you chose that type of innovation.

Attachment:- PRODUCT-REPORT.pdf

Reference no: EM131815523

Questions Cloud

What will be the amount of the final payment : What will be the amount of the final payment at the end of the ten years?
Determine the number of shares of stock outstanding : Determine the number of shares of stock outstanding after the four transactions described above
Explaining the button inputs-future value in five years : Explaining the button inputs on BA II Plus financial calculator. What is the future value in five years of $500 invested today at 10% with annual compounding?
What were the key elements of the system : What were the key elements of the system? How did the system operate? What lessons can be learned from this experiment about systems in relation to management?
Explain what recommendations do you have for alikay naturals : Based on what you've learned, what recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing Black Soap Shampoo?
Which of given activities is primarily a marketing decision : Marketing and Management Accounting A cross-functional team of managers, including the management accountant, performs each of the following activities.
Is it a feasible basis for predicting manufacturing overhead : Is it likely that the number of pounds of scrap is a good basis for predicting manufacturing overhead
Distinguish among warehouses : Distinguish among warehouses, distribution centers, and cross-docking facilities.
What is definition of compensation : What is your definition of compensation? Which meaning of compensation seems most appropriate from an employee's view; return, reward or entitlement?

Reviews

Write a Review

Marketing Management Questions & Answers

  Summarize the current legal environment of online business

Think about the legal environment of AT&T Mobility e-commerce activities take place, and any ethical issues it may come across. summarize the current legal environment of the online business for AT&T Mobility

  Explain the four components of an information system

In a formal 500 - 600 word essay, describe the four components of an information system. Why is it important to consider each of them when designing and installing an information system

  What are the implications of placing marketing specialists

What are the implications of placing marketing specialists in a market place without training on local customs and cultures? What are the implications?

  Explain pricing component of marketing mix

Explain Pricing component of marketing mix to reduce idle production and How would the pricing component of the marketing mix reduce idle production capacity

  Discuss the nature of intrapreneurship within the setting

In your paper, discuss the nature of intrapreneurship within the setting of an existing organization and a potential specific opportunity in the transportation railway industry?

  Explain channel management decisions- text message filtering

Explain Channel Management Decisions- Text Message Filtering and Analyze the impact of channel management decisions on the marketing of your selected product or service

  How do you think marketers can use this information

Review the descriptions of your VALS types, how accurate do you feel it describes you? How do you think marketers can use this information.

  With many industries such as print media it is becoming

project specifications tv productionin this discussion board letrsquos talk about agents in the entertainment

  Why has the united states taken a different approach

In many other countries, this right is deemed fundamental and is protected by laws in various forms. In your opinion, why has the United States taken a different approach? What are the pros and cons of no fundamental right to healthcare in the Uni..

  Do you think acquisition is a feasible solution for barnes

Considering traditional and contemporary distribution channels, and with the continuing decline of its e-book sales, how would you recommend Barnes & Noble compete with Amazon in the future? Do you think acquisition is a feasible solution for Barn..

  Access to scholarly information services

This position contributes to supporting user access to scholarly information services within a secure environment by coordinating the Library's high demand resources in a variety of formats. The position is also required to liaise with staff acros..

  Demonstrate an understanding of the materials

Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this cou..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd