Explain what is meant by competitive advantage

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Assignment -

Textbook - Essentials of Strategic Management, Second Edition by CHARLES W. L. HILL and GARETH R. JONES.

Chapter 1 - The Strategy-Making Process

Learning Objectives - After reading this chapter, you should be able to

1. Explain what is meant by "competitive advantage".

2. Discuss the strategic role of managers at different levels in an organization.

3. Identify the main steps in a strategic planning process.

4. Discuss the main pitfalls of planning, and how those pitfalls can be avoided.

5. Outline the cognitive biases that might lead to poor strategic decisions, and explain how these biases can be overcome.

6. Discuss the role played by strategic leaders in the strategy-making process.

Reference no: EM131978518

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len1978518

5/10/2018 7:37:46 AM

Read the chapter; then, based on your understanding of your reading, you will write a paragraph that explains each Learning Objective. You have to use the knowledge acquired on your readings, and your experience as professional and student. Basically read chapter one and then address the questions in the learning objective on page 19 of the attached file. At the beginning of each chapter, you will find Learning Objectives (please, see the picture below). You have to read the chapter and write one paragraph (synthesis) per Learning Objective (Chapter 1 has 6), that support the main ideas of those topics.

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