Explain what ethical issues should be considered

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Reference no: EM1361647

Read the Case Study, titled "Advertising Prescription Drugs," on page 335. Once you finish reading the Case
Study, answer the following questions:

1. Is direct to consumer (DTC) advertising of drugs considered ethical? What facts could be supplied to help you
make your decision?

2. What ethical issues should be considered when marketing prescription drugs?

3. What are the costs and benefits of marketing prescription drugs directly to physicians?

Evaluate each assumption you make within your reasoning, and identify and evaluate the evidence. The case study should be thoroughly discussed in a minimum two-page paper based upon your readings. Any outside sources used to support your statements should be appropriately cited.

Reference no: EM1361647

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