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Explain What are some of the concerns of the marketer when it comes to creating an Integrated Marketing Communications (IMC) approach
What are some of the concerns of the marketer when it comes to creating an Integrated Marketing Communications (IMC) approach via the promotional mix components of advertising, public relations, sales promotion, direct marketing, and personal selling?
Select an advertisement to which you have recently been exposed. It can be in any paid communications medium such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, e.g., Verizon's "Can you hear me now?" ads or the Aflac ad (the white duck that squawks AFFFFLAAAAAAAC!)
Evaluate the ad from a consumer perspective. Why do you feel the ad was created in the first place? What is the MESSAGE that the ad is attempting to communicate? What do you see as this ad's major strengths or weaknesses? Do you think the ad was a success?
Explain SEO and Website Optimizations and Ranking and One of the interesting things that factor into getting a site ranked is the age of the site
Explain The focus of evaluation is on your understanding of the concepts covered during this seminar of the course
Explain what kind of marketing tools does ups use
Explain Enterprise that you would like to develop and Chose an enterprise that you would like to develop and write its story
Describe Sample Question: International Business and Assess the impacts that the Internet and e-commerce have had on international business and how it is conducted
Explain Social Media Tools in E-Commerce and explain how new social media tools may be used to distribute messages to consumers and clients
Select the marketing industry then Write about the dream job within the marketing industry.
Explain Concepts of intermediation and disintermediation and support your assertions with links to online Web sites or services that have implemented the types of digital marketing strategy approaches referenced in your report
Explain four approaches a company can use to expand internationally and discuss the pros and cons of each of the four methods in effecting technology transfer
Explain Research Proposal- Online vs Brick and Mortar Schools and do university students at a brick and mortar school get a better education than another
Explain What are the typical problems in supply chains and What are the basic types of B2B and B2C market places
Marketing products to customers versus businesses - what are two differences - The examples should be real companies, preferably in Dubai.
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