Explain what a grp is and illustrate this in terms of tvrs

Assignment Help Marketing Management

Reference no: EM131271209

1. Explain the terms reach, frequency and weight in the media-planning context. Explain what a GRP is and illustrate this in terms of TVRs.

2. Explain why the cost per thousand method is so flawed.

Reference no: EM131271209

Questions Cloud

Double coincidence of wants and idea of transaction costs : If so, explain your answer in terms of the double coincidence of wants and the idea of transaction costs. Also, explain the trades that will take place with two producers who wants all four good at the end.

Write job specification for media planners and media buyers : Explain why the various characteristics of the media such as interactivity, dramatic effect or imagination are important considerations during the process of media selection.

Making use of an appropriate ad-as model : Your task is to devise and implement measures that will reduce structural unemployment and alleviate poverty in your country. Critically discuss the two measures and illustrate why you think they will be effective by making use of an appropriate A..

Research the code of conduct : Review Chapters 1 through 5 in the textbook. Then, research the Code of Conduct / Ethics for your city and state, as well as one to two (1-2) relevant articles that discuss codes of conduct for law enforcement officers

Explain what a grp is and illustrate this in terms of tvrs : Explain the terms reach, frequency and weight in the media-planning context. Explain what a GRP is and illustrate this in terms of TVRs.

Machinery with an estimated useful life of five years : For model One, it requires an investment in machinery with an estimated useful life of five years. The machinery will cost €3,000,000 and possess a disposal value of €200,000 if resold during the first three years of ownership, and €80,000 thereaf..

Discuss scheduling in the context of a new brand launch : Scheduling can use the ideas of continuity, flighting and pulsing among other things. Discuss scheduling in the context of a new brand launch. Use examples to illustrate.

Determine drag characteristics of the hull : During the development of a ship having a length of 125 m, it is desired to test a 10% model in a towing tank to determine the drag characteristics of the hull. Determine how the model is to be tested if the Froude number is to be duplicated.

Explain the basic model of communication : Explain the basic model of communication. Illustrate how this can help marketers in their communications' decision-making.

User Account

All Pages