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Explain various factors which influence consumer behaviours

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Question

1. Give answers to the following questions:

i. List the major factors that determine the consumer's behaviour.

ii. What is the difference between need and motive?

iii. What are the basic assumptions in Maslow's Hierarchy of Needs?

iv. List the major steps involved in the consumer buying process.

v. Explain various factors which influence the consumer behaviours?

2. Take a magazine and select five advertisements where celebrities are used in the advertisement messages and identify the following:

Product

Name of the celebrity

Reference group

Case Study 

Edward is an engineering student, he asked his father, Simon, to buy him a calculator. Simon asked his friend David, to suggest a suitable brand and David told him to buy Casio Fx 82 Model.

Accordingly, Simon bought the calculator and gave it to his son. Identify the following in this case:

a. Buyer
b. User
c. Initiator
d. Influencer
e. Decider

Reference no: EM133481190

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