Explain two key areas you should focus

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Problem

XYZ Retail is a national retail chain with a focus on providing high-quality consumer products. Despite having a loyal customer base, the company has seen a decline in customer satisfaction over the past year. Management believes that identifying the underlying causes and addressing them effectively could significantly improve customer retention and increase revenue. However, they are unsure of the best course of action. The company has decided to undertake a research project to identify the factors affecting customer satisfaction and come up with strategies to improve it. The research will be conducted over a six-month period, using various research methods to gather and analyze data. This study aims to understand customer preferences, their experiences with the store, and how to address their concerns.

1. Based on the XYZ Retail case study, propose three research objectives that would guide the study on customer satisfaction.

2. Explain TWO key areas you should focus on while reviewing existing research on custome satisfaction. Get the instant assignment help.

3. Identify THREE ethical concerns while conducting this research.

Reference no: EM134008133

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