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1. Become an internet detective and do some research on the history of Wal-Mart. Trace the evolution of the company from its humble beginnings to the global powerhouse it is today. Give a time-line of the company as it passes through the stages of Wheel-of-Retailing. At what stage do you believe Wal-Mart finds itself today? Justify your answer.
2. Marketers can choose from two basic promotion mix strategies-push or pull promotion. First describe each. Larger companies typically use a combination of both strategies. Then find two examples of companies that are making successful use of BOTH promotion mix strategies. Describe what they are doing and why you believe it to be successful
You don't need to go into great detail about any of these activities, but the more you can sketch out, the more complete your understanding of the effects of CRM on your company will be.
Analyze the negotiation scenario of the US Airline and American West Merge.
Selection and placement decisions are made effectively, performance differences among employees
Would the firm's operating leverage increase or decrease if it made the change and would the new situation expose the firm to more or less business risk than the old one
what makes them more important than objectives that would relate to finances - What are Coca Cola customer service objectives
Would either approach be applicable for an organisation that uses task motivated leadership and Would either be applicable for an organization that uses relationship motivated leadership?
Analyze the economic characteristics of the professional and management development training industry and discuss the implications of each.
Outline my scenario and details about the firm and/or product line and discuss which of Michael Porter's basic strategies I will use to market this product and why.
Select a new venture idea, Write vision, mission, values and philosophy of the company that you propose to start
Explain What are the advantages and disadvantages to Fast Aid of classifying Gina as an independent contractor rather than as an employee
Explain What negotiation techniques were employed by whom to change his mind and What specific contributions did this jury member make that were significant
Working with Unions and Resolving Disputes - Recent decline of union membership, with the recent exception of 2008-2009. What do you think the future of unionization will be?
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