Explain transactional and relationship marketing

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Reference no: EM1377426

Q. 1. Explain why can the current movement toward establishing supply chains be characterized as a revolution?

2. Compare also contrast economic, market also relevancy value in terms of anticipatory also responsive business models.

3. Describe integrative management. Be explicit about the difference between coordination also integration.

4. Describe the fundamental similarities also differences between, procurement, manufacturing support also consumer-accommodation performance cycles as they relate to logistical control.

5. Discuss also illustrate the statement "logistics also supply chain are not the same concepts".

6. Explain the differences between transactional also relationship marketing. Explain how do these differences lead to increasing emphasis on logistical performance in SCM?

7. Illustrate what is meant by value-added services? Provide some examples also reflections concerning possible differences between "adding value" also "supporting or facilitating consumer value creation".

8. Explain how does an industry´s marketing strategy impact its decisions regarding the appropriate manufacturing strategy?

 

 

Reference no: EM1377426

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