Explain to hildegard what she needs to establish

Assignment Help Marketing Management
Reference no: EM133308953

Topic: Hildegard, a musical composer and acoustic engineer, runs a business that makes precision sound systems that enhances the acoustic experience for the audiences in performance spaces such as concert halls, stadiums and other venues.

Her business has become successful and works for a variety of clients from major venues like The Sydney Opera House, The Melbourne Entertainment Centre, and The LUME in Melbourne, but also small venues such as Café 88, Metro and the Lava Lounge Nightclub in Berwick, and for the medical community who need soundproofing for rooms for hearing tests.

Hildegard finds it difficult to source a suitable commercial glue for attaching acoustic mats to surfaces such as concrete walls. Hildegard develops a formula for an acoustic glue that can be adapted to work with different acoustic materials (foam, wool, wood, etc) and wall surfaces (brick, concrete, wood or sheet metal). Depending on the venue, the formula can be changed specifically for each client's individual needs. The glue once dried cannot be re-engineered to its specific formula. The glue formula is managed solely by Hildegard. All other employees only have access to the final product that is used in the relevant venue.

Hildegard decides the glue would revolutionise the wider hardware glue industry and discloses the central formula to Fabiola, a director and the national marketing manager for hardware giant the Boys' Shop Pty Ltd ("Boy's Shop"). Hildegard tells Fabiola that the only purpose for the disclosure of the base formula is for Fabiola to assess whether there is a market for this glue. The Boys' Shop is the largest supplier of commercial glues to the hardware market. The Boys' Shop has a testing facility to assess all new products, and their report to Fabiola is that the glue would revolutionise the glue market.

Fabiola reports to Hildegard that the glue is not commercially viable, as it requires changes for each specific material. Unbeknown to Hildegard, Fabiola makes the glue in commercial quantities and three months later, the Boys' Shop releases a new revolutionary acoustic glue. The glue has been a commercial success.

Question: Explain to Hildegard what she needs to establish to bring an action against Fabiola and or the Boys' Shop for a breach of confidence in equity.

Reference no: EM133308953

Questions Cloud

What is the identification of problem : what's the IDENTIFICATION OF PROBLEM( only need one problem)?what's the SWOT ANALYSIS?what's the DECISION CRITERIA?
What is mutation : What is a mutation? The "pesticide treadmill" is MOST similar to? Which step in Integrated Pest Management do these actions fall into
Define the pros and cons of the differing contract types : Define the pros and cons of the differing contract types. What kinds of projects would you recommend for those differing contract types?
What design principles did you use : What design principles did you use? Have you used the human-centred design concepts of Desirability, Feasibility, and Viability? Have you articulated a test
Explain to hildegard what she needs to establish : Explain to Hildegard what she needs to establish to bring an action against Fabiola and or the Boys' Shop for a breach of confidence in equity.
Health contribute to social inequities in health : The social determinants of health contribute to social inequities in health, influence risk of disease/illness, and impact life expectancy.
Assess the market environment for ghacem in ghana : Assess the market environment for Ghacem, using the information in the case and concepts from your course text (i.e. typology of environmental forces).
Wisconsin Coalition Against Sexual Assault : The Wisconsin Coalition Against Sexual Assault purchased a state surplus computer for 20 dollars and found that it contained the medical records
Disparities in health status among populations : How do sex and gender contribute to these differences and disparities in health status among populations and within societies?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd